Collabs between brands and Street Art, a strong marketing lever
Offering a unique visual identification thanks to an exclusive aesthetic, provided added value by extending brand territory, developing visibility and reach a wider audience... The benefits of collaborations between brands and artists take the form of win-win partnerships. Contemporary artists have long been involved in commercial creation. Clothes, jewelry, accessories, perfume or alcohol carafes packaging... Everything is a pretext for marrying brands with signed artworks. And Urban Art is of course no exception to this rule! Graffiti and street artists also used to taking possession of brands, which enable brands to take the opportunity to renew their style thanks to this breath of modernity.